What GSM means
GSM describes a paper's weight in grams per square metre. It is useful when comparing stocks, but it does not tell the whole story of how a finished business card will feel. Paper composition, thickness, coatings and construction all matter too.
Start with how the card will be used
Think about the information on the card, how often it will be handled, the impression you want it to make and the budget for the run. A simple contact card may call for a different stock and finish from a card used as part of a premium presentation kit.
Choose finishes with the artwork
Lamination, foil and spot details can change the look and feel, but availability depends on the chosen stock and production method. Fine lines, small type and large areas of coverage may need design adjustments. Ask for the finish to be confirmed against the final artwork, and review a proof when the details are brand-critical.
Questions to settle before printing
- What finished size and quantity do you need?
- Will the design use a special finish, solid colour or fine detail?
- Is the artwork ready, and does it include the required bleed and safe area?
- What are the deadline and delivery requirements?
Share those details with your print partner before approving a specification. The right combination is the one that fits the design, use and budget—not simply the highest GSM.